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Saudi PIF Becomes World Cup Sponsor, Ends LIV Golf Funding

5/15/2026

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Summary

Story summary

Saudi Arabia’s Public Investment Fund (PIF) became an official World Cup tournament supporter, securing the role for North America and Asia, with financial terms undisclosed.
PIF officials said sport is a priority sector and soccer is essential to Saudi Arabia’s transformation.
Earlier this month the fund announced it will stop future funding for LIV Golf, ending its multi-billion-dollar involvement.

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Story summary

Saudi Arabia’s Public Investment Fund (PIF) became an official World Cup tournament supporter, securing the role for North America and Asia, with financial terms undisclosed.
PIF officials said sport is a priority sector and soccer is essential to Saudi Arabia’s transformation.
Earlier this month the fund announced it will stop future funding for LIV Golf, ending its multi-billion-dollar involvement.