Story perspectives

Netflix adds ad-tier in Ireland, part of 15-country rollout.

5/16/2026

Summary

Story summary

Netflix will launch an ad-supported tier in Ireland in 2027 as part of a 15-country expansion.
The Irish ad tier will cost €11-€24 per month.
Netflix has not disclosed pricing and gave no details to RTÉ.
The rollout adds tiers in Austria, Belgium, Colombia, Denmark, Indonesia, the Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand and reaches over 250 million viewers while testing AI-driven personalised ad loads and caps.

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Story summary

Netflix will launch an ad-supported tier in Ireland in 2027 as part of a 15-country expansion.
The Irish ad tier will cost €11-€24 per month.
Netflix has not disclosed pricing and gave no details to RTÉ.
The rollout adds tiers in Austria, Belgium, Colombia, Denmark, Indonesia, the Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Sweden, Switzerland and Thailand and reaches over 250 million viewers while testing AI-driven personalised ad loads and caps.