Rivian Unveils R2 Configurator, Detailing Pricing, Trims, and Production Timeline

Rivian activated its online configurator on May 15, 2026, allowing reservation holders to specify the upcoming R2 electric SUV. Only the Performance trim is presently selectable, with a base price of $57,990. The Performance model includes the Launch Package—Autonomy+, Tow Package, a special key fob, and exclusive Launch Green paint. A fully equipped Performance with the Launch Package totals $62,745. The Premium and Standard trims are listed at $53,990 (late 2026 delivery) and $48,490 (2027 delivery), respectively, but cannot yet be configured.

ElectrekInsideEVs

Rivian positions the R2 as the linchpin for moving from low-volume premium vehicles (R1S, R1T) to a profitable mass-market operation. Company officials describe the model as essential to “support the rate of capital construction” and to justify the company’s expanded manufacturing footprint. The staggered rollout—starting with the highest-margin Performance trim—mirrors Tesla’s early Model Y launch strategy and is intended to keep average transaction prices elevated during the initial production ramp at the Normal, Illinois plant.

Electrek

• Exterior colors: Esker Silver (included); all other hues add $1,000–$2,000, with Forest Green and Borealis (purple) arriving late 2026 and 2027.

Electrek

• Wheels: 21-inch Liquid Tungsten (included) or optional 20-inch Black Sand All-Terrain (+$1,000).

InsideEVs

• Interiors: Black Crater Signature (included) or Coastal Cloud (+$1,000).

Electrek

• Accessories: Compact Spare Tire $755; Rivian Wall Charger (NACS) $800; Portable Charger $400; various interior add-ons ranging $50–$225.

Rivian R2 Accessories at Launch, Pricing and What to Know

The R2 is powered by a permanent-magnet motor on each axle, delivering a combined 656 hp, 609 lb-ft of torque, an EPA-estimated 330 mi range, and a 0-60 mph time of 3.6 seconds.

USA Today

Rivian began R2 production in early 2026, with deliveries of the Performance trim slated for spring 2026, Premium deliveries late 2026, and Standard deliveries in 2027. The company projects 20,000–25,000 R2 units built at Normal by the end of 2026. A forthcoming Georgia plant will add roughly 300,000 annual vehicle capacity.

Electrek

At $57,990, the Performance R2 undercuts Tesla’s Model Y Performance ($58,880) by $890—a modest but symbolically notable margin. The Premium R2 ($53,990) targets the Model Y Premium AWD, while the Standard R2 ($48,490) sits above the Model Y base price (~$41,630) yet offers greater interior space and a distinct design language.

Electrek

Rivian’s website announced the configurator’s launch as a step toward “converting reservation holders into confirmed orders.” An internal update described production as “absolutely humming.” CEO RJ Scaringe emphasized that the R2 must succeed to sustain Rivian’s larger-scale ambitions and capital construction plans.

USA Today

Analysts note the Performance price advantage over the Model Y is narrow, and the Standard trim’s higher price may limit volume growth. The delay of the Standard model to 2027 and the current inability to configure Premium or Standard trims have drawn criticism for reducing early buyer flexibility. Additionally, the R2’s crossbars are not compatible with existing R1 accessories, raising concerns for multi-vehicle owners.

Electrek

• Starting price: US Today reports an anticipated entry price of ?$45,000, whereas Electrek lists the Standard trim at $48,490.

Electrek

• Launch timeline: US Today states the R2 release is delayed to 2027, while Electrek indicates Performance deliveries begin spring 2026.

Electrek

These discrepancies highlight the need for further clarification from Rivian.

InsideEVs

• “The R2 changes that equation, and the configurator gives us our first detailed look at exactly what buyers will get — and what they’ll pay.” — Electrek

Electrek

• “powered by a permanent-magnet electric motor on each axle with a combined output of 656 horsepower and 609 pound-feet of torque.” — Car and Driver

USA Today

• “R2 production officially kicked off about three weeks ago and has been "absolutely humming," according to an update by the automaker on Thursday.” — InsideEVs

InsideEVs

• “Rivian has reportedly logged over 200,000 reservations for its upcoming electric SUV, and folks are growing more antsy as it gets closer to being in their driveway.” — InsideEVs

InsideEVs

• “That $890 price advantage is slim, but it’s symbolically important — Rivian can now claim its performance SUV undercuts Tesla’s.” — Electrek

Electrek

Rivian will invite customers to configure their R2 in June, beginning with the Performance trim. Subsequent releases will unlock Premium and Standard options, additional paint colors, and interior upgrades. Production scaling at the Normal plant and the upcoming Georgia facility will shape the model’s ability to meet volume targets and compete in the mainstream electric SUV market.

Electrek