Story perspectives
CCTV Wins 2026/2030 World Cups, India Still Deal-less
5/16/2026
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Story summary
- China Central Television secured a deal to broadcast the 2026 and 2030 men’s and women’s World Cups.
- India still lacks a World Cup broadcasting deal weeks before the 2026 tournament because of time-zone and cost issues.
- JioStar, the post-merger successor to Viacom18, and Sony are the only bidders for India’s rights.
- Nandan Kamath says FIFA must cut price expectations, citing low-cost streaming models like Netflix and F1.
