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Tony Seiniger, Movie Poster Legend, Dies at 87

5/16/2026

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Story summary
  • Tony Seiniger, dubbed “the Godfather of Movie Advertising,” died on May 11 at age 87.
  • He began his career at EUE/Screen Gems in New York before founding Seiniger Advertising in Los Angeles.
  • He designed the posters for One Flew Over the Cuckoo’s Nest, Jaws, Shaft, The Rocky Horror Picture Show and Ferris Bueller’s Day Off.
  • He received the Key Art Awards Award in 1998 and later worked with Drew Struzan after noticing Struzan’s Alice Cooper billboard.
  • He is survived by four daughters, five grandchildren and partner Wriston.