Story perspectives

REI Kicks Off 2026 Anniversary Sale, Up to 50% Off

5/16/2026

Summary

**REI Announces Anniversary Sale**

REI launched its 2026 Anniversary Sale, running May 15 through May 25, offering up to 25% off thousands of styles and up to 50% off Outlet items.
Members can use code ANNIV26 for 20% off one full-price item and an additional 20% off one Outlet item.
A $30 fee adds a $30 bonus card, 10% back on purchases, free U.S. shipping, and class, rental, and bike-shop discounts.

Summary

**REI Anniversary Sale**

REI is holding a ten-day anniversary sale from May 15-25.
The brief ten-day window is shorter than most retailer promotions, which the retailer says eases shoppers’ planning.
The sale coincides with Memorial Day, letting shoppers pair holiday travel with gear purchases.
The sale, part of REI’s co-op model that offers a $30 lifetime membership with voting rights, features the Mountain Hardwear Ghost Whisperer UL jacket made from responsibly sourced 1000-fill down.

History

Historical Context

In 1938, the Recreational Equipment, Inc. (REI) cooperative was founded in Seattle, pioneering member-owned retail for outdoor gear and conservation advocacy. By 2020, REI’s $30 lifetime membership granted over 2 million members voting rights and access to exclusive sales, including up to 25% off Mountain Hardwear jackets. The ten-day May 15-25 anniversary sale mirrors REI’s cooperative principle by offering members a 20% discount code and a $30 bonus card during Memorial Day weekend. This strategy reinforces the co-op model’s durability, encouraging sustainable consumption and ensuring REI’s influence on outdoor retail across the United States through the 2020s.

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**REI Announces Anniversary Sale**

REI launched its 2026 Anniversary Sale, running May 15 through May 25, offering up to 25% off thousands of styles and up to 50% off Outlet items.
Members can use code ANNIV26 for 20% off one full-price item and an additional 20% off one Outlet item.
A $30 fee adds a $30 bonus card, 10% back on purchases, free U.S. shipping, and class, rental, and bike-shop discounts.

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