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Apple Plans Two iPhone 18 Launches, Announces New CEO

5/17/2026

38 4 Full Breakdown

Summary

Story summary

Apple will hold two iPhone 18 launch events, unveiling premium models in September 2026 and base models in spring 2027.
The base iPhone 18 will start at 256 GB, raising its price, while iPhone 18 Pro and Pro Max keep current pricing to preserve margins.
John Ternus will succeed Tim Cook as Apple CEO in September, as Counterpoint reports the iPhone 17 is the best-selling phone of 2026 so far.

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Story summary

Apple will hold two iPhone 18 launch events, unveiling premium models in September 2026 and base models in spring 2027.
The base iPhone 18 will start at 256 GB, raising its price, while iPhone 18 Pro and Pro Max keep current pricing to preserve margins.
John Ternus will succeed Tim Cook as Apple CEO in September, as Counterpoint reports the iPhone 17 is the best-selling phone of 2026 so far.