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Costco Introduces $2.99 Strawberry Shortcake Sundae at Food Courts

5/20/2026

Summary

Costco Launches Sundae

Costco launched a Strawberry Shortcake Sundae in U.S. food courts for $2.99.
The sundae layers strawberry soft-serve, strawberry topping, and shortcake bites.
It rolled out to select locations in May 2026 after the February Double Chocolate Mint and April Caramel Churro flavors.
Online shoppers praised it, some saying they would renew membership, while Costco has not confirmed nationwide availability or menu duration.

Summary

Costco Holds Prices

Costco keeps the Strawberry Shortcake Sundae at $2.99, preserving its sub-$3 sweet-treat range.
The retailer maintains its $1.50 hot-dog combo unchanged for decades, showing price stability.
Pairing budget desserts with staples like the vanilla sundae and strawberry-banana smoothie prompts impulse buys on grocery trips.
Analysts say low-priced menu items boost foot traffic and raise the perceived value of a Costco membership for price-sensitive shoppers.

Summary

Costco Secures Prices

Costco CEO has pledged that the $1.50 hot-dog combo will remain at that price.
The retailer says its food-court menu changes occur far less often than Starbucks’ menu updates.
Costco is introducing a Strawberry Shortcake Sundae as a limited-time, summer-season item.
Marketing notes that the new sundae differs from the previous Strawberry Sundae, which used vanilla soft-serve with strawberry topping, and urges shoppers not to confuse them.

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Costco Launches Sundae

Costco launched a Strawberry Shortcake Sundae in U.S. food courts for $2.99.
The sundae layers strawberry soft-serve, strawberry topping, and shortcake bites.
It rolled out to select locations in May 2026 after the February Double Chocolate Mint and April Caramel Churro flavors.
Online shoppers praised it, some saying they would renew membership, while Costco has not confirmed nationwide availability or menu duration.

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