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Story summary
- U.S. President Donald Trump used Tic Tac containers during a press briefing to illustrate his plan to cut inflation.
- Patti Wood said props engage the limbic brain and boost audience retention.
- Wood observed that Trump smiles when props are displayed on tables or held in his hands.
- Earlier events featured branded wine, water, steak and a bandage after an assassination attempt, reinforcing his brand through objects.
