Back to today’s briefing

Story perspectives

Chinese Brands Expand Globally Amid US Tariff Barriers

5/20/2026

45 5 Full Breakdown

Summary

Story summary

China’s firms are moving to global branding, shown by Shein’s deal with Everlane and Kering’s stake in Icicle.
Luckin Coffee is testing New York with app ordering and a blood-orange cold brew.
Pop Mart’s shares fell about 20% this year as investors fear reliance on Labubu collectibles.
BYD has grown in Europe and South America but stays barred from the United States due to high tariffs.

1 of 1

Story summary

China’s firms are moving to global branding, shown by Shein’s deal with Everlane and Kering’s stake in Icicle.
Luckin Coffee is testing New York with app ordering and a blood-orange cold brew.
Pop Mart’s shares fell about 20% this year as investors fear reliance on Labubu collectibles.
BYD has grown in Europe and South America but stays barred from the United States due to high tariffs.