Full Breakdown
Community Rallies After Cat Clyde’s Fatal Shooting Near Mount Maunganui
5/21/2026, 12:54:00 AM
The Incident and Immediate Response
On May 14, 2024, Clyde, a three-year-old rag-doll cat, was shot near his home in Mount Maunganui, New Zealand. The wound was fatal and Clyde was euthanised shortly after. Police opened investigation file 260513/6073 and asked the public to call 105 with any information. The shooting prompted swift community outrage and a coordinated response from animal-welfare groups and local businesses.
Key Individuals and Organizations
- Craig Dunn, founder of the animal-cruelty charity PAW Justice, and co-founder Shaughan Campbell – announced a reward for information leading to a conviction.
- Michelle Le Long, chief operating officer of PD Pet Insurance – pledged $1,000 toward the reward.
- Rosalie Liddle Crawford, Clyde’s owner – created a Givealittle page to raise funds for Rescue, Revive and Rehome (RRR) Bay of Plenty.
- Liz Proudlock, board member overseeing RRR’s feline division – voiced the organization’s commitment to abused animals.
Background on Animal-Cruelty Concerns
PAW Justice’s founder noted a perceived rise in animal-cruelty incidents across New Zealand and abroad, linking extreme cruelty to “emotional rage” and warning that unchecked behavior may develop into broader sociopathic conduct. The charity cited research indicating a “well-established” correlation between cruelty toward animals and subsequent human violence.
Financial Response
PAW Justice announced a $1,000 reward, with PD Pet Insurance contributing an additional $1,000 toward that amount. The Givealittle campaign directs donations straight to RRR’s bank account for urgent veterinary care of injured animals.
Official Statements & Responses
Craig Dunn described the act as “extreme animal cruelty” and cautioned that failure to prosecute could encourage escalation. Michelle Le Long emphasized corporate responsibility, stating that accountability is essential and community action can make a difference. Rosalie Liddle Crawford expressed hope that the tragedy might inspire positive outcomes and reaffirmed the community’s caring ethos. Liz Proudlock reiterated that no justification exists for harming a defenseless animal and affirmed RRR’s dedication to rescuing abused pets.
Verbatim Quotes
- “For a person to do this to an animal shows emotional rage and the start of a sociopathic behaviour, which could escalate if not caught and prosecuted.” — Craig Dunn, PAW Justice founder
- “We’re contributing $1000 toward the reward for information because we believe there has to be accountability.” — Michelle Le Long, COO, PD Pet Insurance
- “Photo / Rosalie Liddle Crawford “I hope that something good can come from something so senseless and cruel.” — Rosalie Liddle Crawford, owner of Clyde
- “ RRR board member Liz Proudlock, who oversees the organisation’s feline division, said there was never any justification for inflicting pain and suffering on a defenceless animal.” — Liz Proudlock, RRR board member
What’s Next: Ongoing Investigation and Community Action
Police continue to seek witnesses and reiterate that tips can be submitted by calling 105, referencing file 260513/6073. The Givealittle campaign remains active, with proceeds earmarked for RRR’s emergency veterinary interventions. Community members are urged to stay vigilant and report any suspicious activity that could aid the investigation.
