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Adam Wexler Gives $10 Million to UGA Basketball

5/21/2026

Summary

Wexler Donates $10M

Adam Wexler donated $10 million to UGA’s Athletic Association basketball program, creating an operating-expenses fund that includes an Athletic Director Excellence component, the largest athletics gift.
Wexler, founder of PrizePicks and The Hidden Jams, said the gift aims to support Bulldog basketball community, inspired by his father Alan.
Athletic director Josh Brooks said the gift will have a lasting impact as the team records back-to-back NCAA tournament appearances and 22 wins.

Summary

White Finalizes Roster

The 2026-27 Georgia men’s basketball roster has been finalized for the upcoming season.
Head coach Mike White said the program’s focus since arriving in Athens has been growth and aims to compete at the highest levels.
Alan Wexler, father of Adam Wexler, played football at Georgia alongside Hall of Famer Fran Tarkenton.
Alan Wexler also served as editor-in-chief of the student newspaper The Red & Black while at UGA.

Summary

Wexler Advises Hawks

Wexler served as digital consultant to the Atlanta Hawks during their 2014-2015 season, hired by Hawks CEO Steve Koonin.
Wexler, a member of the University of Georgia’s Music Business Program, now works with PrizePicks, the largest daily fantasy sports operator in North America.
The University of Georgia has won 54 team championships, 186 SEC titles and ranked among the top 20 public universities in the United States for ten years.

Summary

Brooks Receives $10M

The $10 million Athletic Director Excellence Fund was announced at the University of Georgia Athletic Board meeting on May 21, 2026.
Athletic Director Josh Brooks will have full discretion over the fund’s use.
Donor Michael Wexler, a 2007 Terry College of Business graduate, said schools are turning to private gifts to offset mounting financial pressures in college sports.

History

Historical Context

Since the late 1990s, Phil Knight has funneled billions into the University of Oregon, including a $100 million Athletic Legacy Fund that underpinned the 2010 Matthew Knight Arena and a $68 million football complex opened in 2013. In 2024, Adam Wexler’s $10 million donation to the University of Georgia gave Athletic Director Josh Brooks discretionary control, illustrating how private gifts now drive SEC and Pac-12 facility upgrades.

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Wexler Donates $10M

Adam Wexler donated $10 million to UGA’s Athletic Association basketball program, creating an operating-expenses fund that includes an Athletic Director Excellence component, the largest athletics gift.
Wexler, founder of PrizePicks and The Hidden Jams, said the gift aims to support Bulldog basketball community, inspired by his father Alan.
Athletic director Josh Brooks said the gift will have a lasting impact as the team records back-to-back NCAA tournament appearances and 22 wins.

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