Ozzy Osbourne’s AI Avatar: Family Announces Interactive Hologram

At Licensing Expo 2026 in Las Vegas, Sharon and Jack Osbourne revealed a partnership with Hyperreal and Proto Hologram to launch a lifelike AI avatar of the late Ozzy Osbourne. Named “Digital Ozzy,” the avatar will appear in Proto Luma holoportation units in the United States and United Kingdom starting late summer 2026, offering real-time conversation with fans.

BillboardOZZY OSBOURNE's A.I. Avatar To Appear In 'Proto Luma' Units In U.K. And U.S. Beginning Late SummerOzzy Osbourne to live on as an AI avatar that can talk with fansOzzy Osbourne Will Become AI Avatar That Can Answer Fans’ Questions, Sharon Osbourne Reveals

Hyperreal provides its patented “Digital DNA” process, which records authenticated voice, image, and motion data approved by the family. Proto Hologram supplies the spatial-compute platform and the life-sized Proto Luma display, featuring an 86-inch volumetric touchscreen, 4K resolution, and high-fidelity speakers for interactive performance.

OZZY OSBOURNE's A.I. Avatar To Appear In 'Proto Luma' Units In U.K. And U.S. Beginning Late Summer

The Osbourne family describes the avatar as a way to preserve Ozzy’s “heart and soul” for future generations. By answering fan questions in his own voice, the technology seeks to maintain a personal connection and reflects a broader industry move toward AI-driven preservation of deceased artists’ personas.

Ozzy Osbourne Will Become AI Avatar That Can Answer Fans’ Questions, Sharon Osbourne Reveals

Sharon Osbourne said the avatar will answer questions in Ozzy’s voice and will travel worldwide. Jack Osbourne noted the system’s accuracy and its ease of use for commercial templates. Hyperreal CEO Remington Scott called it a “living performance” built from fully consented material. Proto Hologram founder David Nussbaum expressed honor in reviving the “god of rock” and extending his presence.

Ozzy Osbourne to live on as an AI avatar that can talk with fans

Some commentators called the project “creepy and tasteless,” arguing that resurrecting a deceased performer may be disrespectful. An X user, Joshua Hayes, wrote “Let the man rest,” reflecting a view that the avatar could undermine the late singer’s dignity. Critics also raised ethical concerns about commercializing a digital likeness without the subject’s consent.

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Public opinion is split. Supporters praise the interactive experience and its potential to keep Ozzy’s legacy alive, while detractors view it as an unsettling commodification of a deceased individual. The mixed feedback highlights an ongoing debate over the appropriateness of AI-driven posthumous representations.

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• “He will exist digitally as himself for as long as we have computers.” — Jack Osbourne, Licensing Expo panel

Birmingham Mail

• “He said: “Every element of this avatar was built exclusively from authenticated, approved source material: curated, consented, and controlled by the people who love him most.” — Remington Scott, Hyperreal CEO

Ozzy Osbourne to live on as an AI avatar that can talk with fans

• “You can ask Ozzy anything, and he will answer you in his own voice — and the answers will be what Ozzy would have said.” — Sharon Osbourne, Licensing Expo panel

Ozzy Osbourne Will Become AI Avatar That Can Answer Fans’ Questions, Sharon Osbourne Reveals

• “Let the man rest,” — Joshua Hayes, X user

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