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Apple Cuts MacBook Prices: Neo $589, Air $949 on Amazon

5/24/2026

34 8 Full Breakdown

Summary

Apple Cuts Prices

Apple Inc. has listed record-low MacBook prices on Amazon.
The 13-inch MacBook Neo now sells for $589, down from $600.
The Neo includes an A18 Pro chip, 8 GB RAM and 256 GB SSD.
The 13-inch MacBook Air (M5) is $949, reduced from $1,099, and offers 16 GB RAM, 512 GB SSD and a fanless design.
Reviewers say the Air balances portability with enough power for photo editing, music production and coding.

Summary

Amazon Slashes AirPods

Amazon's Memorial Day sale reduces the price of third-generation AirPods Pro to $199, $50 less than the $249 retail price.
The new AirPods Pro add built-in heart-rate sensing for fitness tracking without an Apple Watch.
Live Translation, an Apple Intelligence feature, works on the AirPods Pro 3 and earlier models.
PCMag reviewer Eric Song reports improved audio quality, stronger noise cancellation, and an IP57 weather-proof rating.

History

Historical Context

In May 1998 Steve Jobs, newly reinstated as Apple’s CEO, unveiled the colorful iMac G3, selling over five million units and slashing prices to revive the company’s fortunes. That aggressive discount model established a pattern Apple repeats today, cutting the 13-inch MacBook Neo to $589 and AirPods Pro to $199 on Amazon, echoing the 1998 price-cut momentum.

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Apple Cuts Prices

Apple Inc. has listed record-low MacBook prices on Amazon.
The 13-inch MacBook Neo now sells for $589, down from $600.
The Neo includes an A18 Pro chip, 8 GB RAM and 256 GB SSD.
The 13-inch MacBook Air (M5) is $949, reduced from $1,099, and offers 16 GB RAM, 512 GB SSD and a fanless design.
Reviewers say the Air balances portability with enough power for photo editing, music production and coding.

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