Story perspectives

Shein Buys Everlane for $100 M Amid Eco Criticism

5/22/2026

Summary

Story summary

Shein is acquiring sustainability brand Everlane for about $100 million, CEO Alfred Chang confirmed.
Everlane carried roughly $90 million in debt and faced rent and eviction problems, prompting the sale.
Critics on LinkedIn and Instagram likened the deal to “SeaWorld buying PETA,” calling it the end of an era.
Shein’s production of an estimated one billion items daily generates carbon emissions comparable to 180 coal-fired power plants, raising environmental concerns.

History

Historical Context

In February 2013 H&M launched its Conscious Collection, promising recycled or sustainably sourced fibers and a voucher scheme to recycle used clothes. Building on a 2012 factory-transparency report and a 2014 Canopy partnership, the retailer, which makes roughly 3 billion garments a year, now faces EU calls for tighter sustainability reporting as rivals like Shein adopt similar green branding.

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Story summary

Shein is acquiring sustainability brand Everlane for about $100 million, CEO Alfred Chang confirmed.
Everlane carried roughly $90 million in debt and faced rent and eviction problems, prompting the sale.
Critics on LinkedIn and Instagram likened the deal to “SeaWorld buying PETA,” calling it the end of an era.
Shein’s production of an estimated one billion items daily generates carbon emissions comparable to 180 coal-fired power plants, raising environmental concerns.

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