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FDA Issues Surprise Vape Guidance, Boosts Big Tobacco

5/23/2026

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Story summary
  • The FDA issued vaping guidance without consulting policy staff, surprising senior officials.
  • The guidance, issued after reports that President Donald Trump approved firing Commissioner Marty Makary, skipped the public-comment period.
  • The rules let certain unauthorized e-cigarettes and nicotine pouches be sold without FDA approval and focus only on products resembling children’s toys, not flavored varieties.
  • Observers say large tobacco firms can navigate the review process, while smaller companies fear marginalization.