Full Breakdown
Stray Kids Unveil “STRAYCITY” Latin-American Music Festival and Rock in Rio Headline
5/23/2026, 1:08:18 PM
Core Event: Festival Announcement and Scheduled Performances
JYP Entertainment and Live Nation announced on 22 May 2024 (Billboard) and 23 May 2024 KST (Soompi) a new music festival titled STRAYCITY, headlined by South Korean boy band Stray Kids. The inaugural shows will take place in Bogotá (9 Sept), Buenos Aires (14 Sept), and Mexico City (25 Sept). The group will also headline the Rock in Rio Festival in Brazil on 11 Sept, marking the first time a K-pop act headlines that event. Ticket sales for Colombia and Argentina begin 10 a.m. local time on 27 May, while Mexican tickets go on sale at 2 p.m. on 29 May, all through Live Nation.
Background & Context: K-pop’s Growing Live Presence in Latin America
Stray Kids, an eight-member act under JYP Entertainment, have cultivated a sizable fanbase—known as STAY—through previous tours and digital releases. Their entry into Brazil’s Rock in Rio festival and the launch of a dedicated Latin-American festival reflect a broader trend of K-pop groups expanding live-performance circuits beyond Asia and North America.
Key Figures & Organizations
- Stray Kids – Headlining artist.
- JYP Entertainment – Managing agency and co-promoter.
- Live Nation – Global concert promoter handling ticketing and logistics.
- Special Guests – NEXZ (appears at all three STRAYCITY dates) and local acts Andrés Obregón, RENEE, Bad Milk, Kei Linch, K4OS, Cocho.
Timeline of Announcements and Shows
| Date | Event |
|---|---|
| 22 May 2024 | Billboard reports STRAYCITY announcement and Rock in Rio headline. |
| 23 May 2024 KST | Soompi publishes JYP/Live Nation joint announcement. |
| 27 May 2024 | Ticket sales open 10 a.m. (Colombia, Argentina). |
| 29 May 2024 | Ticket sales open 2 p.m. (Mexico). |
| 9 Sept 2024 | STRAYCITY debut in Bogotá, Colombia. |
| 11 Sept 2024 | Stray Kids headline Rock in Rio, Brazil. |
| 14 Sept 2024 | STRAYCITY show in Buenos Aires, Argentina. |
| 25 Sept 2024 | STRAYCITY finale in Mexico City, Mexico. |
| Future | Additional host cities to be announced. |
Data & Statistics
- Three STRAYCITY concerts announced (Bogotá, Buenos Aires, Mexico City).
- One additional headline slot at Rock in Rio (Brazil).
- Seven local supporting artists plus NEXZ across the festival dates.
- Ticket release times: 10 a.m. (Colombia/Argentina) and 2 p.m. (Mexico).
Official Statements & Responses
JYP Entertainment described STRAYCITY as a platform for fans to “awaken a hidden alter ego” and “discover a new side of themselves,” emphasizing an immersive, high-energy environment that offers STAY a fresh way to experience live performances. The agency highlighted the festival’s aim to share Stray Kids’ “special musical universe” and signaled plans to expand the event to additional cities beyond the initial three.
Verbatim Quotes
- “Designed as a shared space for music, energy and self-expression, STRAYCITY invites fans to step into a different side of themselves and move freely within the experience, building anticipation for which new ‘CITY’ Stray Kids will ‘STRAY’ next.” — JYP Entertainment (press release)
- “Backed by an immersive, high-energy experience, the four-date trek across Latin America will “give Stray Kids fans, known as STAY, a new way to experience the group’s live performances together,” according to the press release.” — JYP Entertainment (press release)
- “‘STRAYCITY’ is a music festival that anyone can enjoy, and it aims to become a platform where one can awaken a hidden alter ego and discover a new side of themselves.” — JYP Entertainment
- “Through this music festival inspired by their group name, Stray Kids will unleash their unrivaled, explosive energy and share their special musical universe with the audience,” — JYP Entertainment
- “‘STRAYCITY’ will continue with additional host cities in the future.” — JYP Entertainment
Conflicting Reports & Gaps
Source 1 refers to a “four-date trek across Latin America,” while Source 2 lists only three announced STRAYCITY shows, creating a discrepancy on the total number of festival dates. Neither source provides venue capacities, ticket pricing, or detailed plans for the promised future host cities, leaving those aspects unconfirmed.
What’s Next: Expansion Plans
JYP Entertainment has indicated that STRAYCITY will add more host cities, though specific locations and dates remain undisclosed. Fans can anticipate further announcements from JYP and Live Nation as the festival’s rollout progresses.
