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Nintendo Orders 20 Million Switch 2, Raises Price to $499

5/24/2026

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Summary

Story summary

Nintendo has asked partners to assemble about 20 million Switch 2 consoles by March 2027.
Nintendo, which forecasts sales of 16.5 million units for the fiscal year ending April 2027, will raise the Switch 2 price to $499.99 in the United States, €499.99 in Europe, and ¥59,980 in Japan on September 1 2026.
Analysts say the larger build could improve global availability and reduce shortages compared with the original Switch launch.

History

Historical Context

Nintendo’s November 2006 Wii launch moved 425,000 units in the United States during its first month and over 400,000 in the opening week, prompting aggressive production and large retailer orders. That surge showed how pricing and supply could reshape console markets, a lesson the company cites while urging partners to build 20 million Switch 2 units by March 2027 at a $499.99 price.

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Story summary

Nintendo has asked partners to assemble about 20 million Switch 2 consoles by March 2027.
Nintendo, which forecasts sales of 16.5 million units for the fiscal year ending April 2027, will raise the Switch 2 price to $499.99 in the United States, €499.99 in Europe, and ¥59,980 in Japan on September 1 2026.
Analysts say the larger build could improve global availability and reduce shortages compared with the original Switch launch.

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