Stellantis Unveils $70 B FaSTLAne 2030 Plan with 11 New North-American Models

Stellantis announced a $70 billion “FaSTLAne 2030” initiative that includes the launch of 11 new models across its Chrysler, Jeep, Dodge and Ram brands in North America by 2030. The rollout is part of a broader goal to introduce 60 new gasoline- and electric-powered vehicles worldwide and to grow North-American revenue by 25 percent.

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Unveiled at Stellantis’s Investor Day in Auburn Hills, Michigan, the plan aims to raise plant capacity utilization to 80 percent and to support a 25 percent revenue increase in the region. The initiative follows a period of under-investment in the company’s U.S. lineup and seeks to address consumer demand for more affordable vehicles.

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

The first arrivals are expected to be the Chrysler Arrow and Arrow Cross compact crossovers, projected to start at under $30,000 and possibly as low as $25,000. A midsize Chrysler Airflow SUV will follow, with a target price below $40,000. Dodge’s new “muscle hatch,” the GLH, is slated to launch under $39,000, offering roughly 300 horsepower and an SRT-trim variant at a higher price point.

Car and DriverChrysler Will Launch Two Sub-$30,000 SUVsJalopnik

All four models will be built on Stellantis’s STLA One platform, which accommodates internal-combustion, hybrid, and fully electric powertrains. While the Arrow line-up may borrow the Jeep Hurricane 4 2.0-liter turbo engine, the GLH is expected to use a conventional engine with a possible hybrid option. The Airflow is described as likely to launch with a hybrid setup, though an electric variant remains feasible.

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The expanded model slate revives expectations for the idled Brampton Assembly Plant in Ontario, which has been without a production mandate since 2023 after the Jeep Compass program was relocated to Belvidere, Illinois. The plant employs roughly 3,000 hourly workers represented by Unifor Local 1285.

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

Stellantis spokesperson LouAnn Gosselin said the new lineup “creates meaningful potential opportunities for facilities like Brampton as we align future production with our growth strategy.” CEO Antonio Filosa highlighted a “beautiful engine” delivering around 300 horsepower for the GLH. Unifor Local 1285 president Vito Beato noted that many of the upcoming models are Dodge and Chrysler products, underscoring the relevance to Brampton’s workforce.

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

Unifor’s leadership expressed caution, emphasizing that the timeline for assigning specific models to Brampton remains unclear. Beato warned that some vehicles are not slated for production until 2029 or 2030, raising uncertainty for workers who have been idle for over two years.

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

• $70 billion investment

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• 11 new North-American models, 60 new global models by 2030

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• Revenue growth target: +25 % (North America)

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

• Plant capacity goal: 80 % utilization

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

• Arrow/Arrow Cross price: <= $30,000 (potentially $25,000)

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• GLH price: <= $39,000; horsepower ? 300 hp

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• Workforce at Brampton: ~3,000 hourly employees

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

Sources differ on exact pricing for the Arrow models, citing both “under $30,000” and “as low as $25,000.” Powertrain details for the Arrow line-up remain unspecified, with speculation about combustion versus hybrid options. The precise allocation of each model to the Brampton plant has not been disclosed.

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• “This creates meaningful potential opportunities for facilities like Brampton as we align future production with our growth strategy,” — LouAnn Gosselin, Stellantis spokesperson

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

• “A lot of those products are Dodge and Chrysler — so a lot of the stuff that we can build and want to build and have built,” — Vito Beato, president, Unifor Local 1285

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

• “I do believe we’ll build cars in Brampton, but my concern is the timeline,” — Vito Beato, president, Unifor Local 1285

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant

• “Stellantis CEO Antonio Filosa mentioned a "beautiful engine" and around 300 horsepower.” — Antonio Filosa, CEO, Stellantis

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Stellantis plans to begin U.S. output of the Arrow models within the next four years, with the GLH and Airflow slated for later releases. Unifor will commence contract talks with the Detroit-Three automakers in June, followed by negotiations with Stellantis before the September 20 deadline, potentially shaping the final production schedule for Brampton.

Stellantis Says New Models Create ‘Meaningful’ Opportunities for Idled Brampton Plant