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GTA VI Launches November 19 2026, Price Still Uncertain

5/24/2026

Summary

Zelnick Announces GTAVI

Take-Two CEO Strauss Zelnick confirmed Grand Theft Auto VI will launch on November 19, 2026.
The release precedes Black Friday sales on November 27, 2026 by one week.
Take-Two will start a summer marketing push and announce the price when pre-orders open.
Zelnick said a $100 price is not the target as analysts speculate costs of $69.99, $80, or higher.
An Xbox AI chat screenshot claimed $69.99, which the assistant later labeled fabricated.

Summary

Zelnick Projects Breakout

Take-Two Interactive projected FY2027 net bookings of $8.0 billion to $8.2 billion, a 20% year-over-year increase.
CEO Strauss Zelnick called FY2027 a “breakout year” and named GTA VI the most anticipated property.
Bank of America maintained a “Buy” rating, set a $320 price target and forecast EPS of $8.00.
Q4 FY2026 net bookings reached $1.58 billion, GAAP revenue $1.68 billion, with recurrent consumer spending accounting for 82% ($1.33 billion) and rising 7% YoY.

Summary

Zelnick Forecasts Growth

GTA VI will launch on PlayStation 5 and Xbox Series X|S in November 2026 with no PC version at release.
Take-Two forecasts depend on console install-base growth as new buyers buy hardware for the game.
CEO Strauss Zelnick said flagship game prices have fallen in real dollars over 30 years despite inflation.
Zelnick called GTA VI the biggest entertainment launch ever while the company aims to make the purchase feel worthwhile amid economic pressure.

History

Historical Context

Rockstar Games and its publisher Take-Two Interactive launched Grand Theft Auto III in October 2001, selling over 14.5 million copies and cementing the $60 blockbuster model. The title’s open-world design reshaped the industry, spawning a franchise that has shipped nearly 470 million units. Building on that legacy, Rockstar announced GTA VI for release on 19 November 2026.

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Zelnick Announces GTAVI

Take-Two CEO Strauss Zelnick confirmed Grand Theft Auto VI will launch on November 19, 2026.
The release precedes Black Friday sales on November 27, 2026 by one week.
Take-Two will start a summer marketing push and announce the price when pre-orders open.
Zelnick said a $100 price is not the target as analysts speculate costs of $69.99, $80, or higher.
An Xbox AI chat screenshot claimed $69.99, which the assistant later labeled fabricated.

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