Story perspectives

Disney's Star Wars Opens $165M, Targets $600M Profit

5/25/2026

Summary

Story summary

Disney's first theatrical Star Wars release in seven years earned over $100 million opening weekend.
The film made $102 million domestically and $165 million worldwide through Monday.
Analysts say the $165 million-budget film must reach $500-$600 million globally to become profitable.
Audience surveys gave the movie an A-grade on CinemaScore and an 89 % Rotten Tomatoes user rating.
Disney expects the release to lift merchandise sales, Disney+ Mandalorian viewership, and park attractions.

History

Historical Context

When George Lucas released *Star Wars: Episode I – The Phantom Menace* on May 19 1999, it earned $924 million worldwide and became the year’s top-grossing film, proving that a strong opening and merchandise could revive a dormant franchise. Disney now relies on that model for its 2024 sequel, which must net $500-$600 million to cover a $165 million budget.

1 of 2

Story summary

Disney's first theatrical Star Wars release in seven years earned over $100 million opening weekend.
The film made $102 million domestically and $165 million worldwide through Monday.
Analysts say the $165 million-budget film must reach $500-$600 million globally to become profitable.
Audience surveys gave the movie an A-grade on CinemaScore and an 89 % Rotten Tomatoes user rating.
Disney expects the release to lift merchandise sales, Disney+ Mandalorian viewership, and park attractions.

1 / 2