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Story summary
- The Osbourne family announced a digital Ozzy avatar debuting summer in Luma units in United States and United Kingdom.
- Sharon Osbourne told the May 20 Licensing Expo the avatar’s digital DNA lets fans ask Ozzy anything and hear his voice.
- HYPERREAL CEO Remington Scott said the avatar uses only authenticated, consented material, that family involvement changes everything, and that fans are divided.
