Full Breakdown
Ferrari Unveils Luce: The Brand’s First Fully Electric Supercar
5/26/2026, 6:12:46 AM
Luce Unveiled – Core Event
On 25 May 2026, Ferrari presented the Luce in Rome, its first fully electric model. The four-door, five-seat car carries a price tag near €500 000–$640 000 and is scheduled for delivery in the fourth quarter of 2026.
Background & Context
Ferrari’s electrification began with hybrid powertrains in Formula One from 2009 and expanded to road models such as the SF90 Stradale, LaFerrari Hybrid, and the 296 series. The Luce follows a revised plan targeting 20 % electric models by 2030, down from an earlier 40 % goal.
Technical Specs – Data & Statistics
The Luce uses a 122 kWh battery on an 800 V platform, supporting up to 350 kW fast charging. Four motors deliver over 1 000 hp and 990 Nm torque, achieving 0-100 km/h in 2.5 s, 0-200 km/h in 6.8 s, and a top speed above 310 km/h. Weight exceeds 2.2 t; dimensions are 5 026 mm long, 1 544 mm tall, with a 597-liter trunk and 23-inch front/24-inch rear wheels.
Strategic Impact – Why It Matters
Ferrari positions the Luce as a gateway to the luxury EV market, targeting affluent families and seeking growth in China. Its bespoke sound system, amplifying drivetrain vibrations, aims to preserve the brand’s auditory identity as rivals scale back EV programs.
Official Statements & Responses
Vigna said the Luce is “the result of five years of work” and that client feedback is “very positive,” prompting a March pre-order launch. Galliera noted the car meets customers “looking for something completely different.” Manzoni said criticism is “part of the innovation process.”
Criticism & Opposition
Social-media users described the Luce as “junkyard trash” and accused Ferrari of “killing their brand,” reflecting concerns that the EV abandons the traditional engine sound and silhouette.
Conflicting Reports & Gaps
Price is reported as US $586 000, US $640 000, or €500 000+. Top-speed figures range from 192 mph to over 310 km/h, and range estimates vary between 500 km and 530 km. Ferrari’s EV target is cited as both 40 % and 20 % of the 2030 lineup, and delivery timing is given as Q4 2026 and specifically October 2026.
Verbatim Quotes
- “It's the result of five years of work,” — Benedetto Vigna, CEO, Ferrari
- “It's a vehicle type that just hasn't existed,” — Jony Ive, Co-founder, LoveFrom
- “In our client base there are many … who are still looking for something completely different, to be used in different moments of life,” — Enrico Galliera, Chief Marketing & Commercial Officer, Ferrari
What’s Next
Pre-orders begin in March 2026, deliveries start in Q4 2026, and a North-American launch is planned for Q2 2027. A second EV model has been delayed to 2028, and Ferrari will maintain a mixed lineup of EVs, hybrids and ICE models through 2030.
