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Nike's Sabalenka “Clay Ballet” Kit Sparks Controversy, Near Sellout

5/26/2026

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Summary

Story summary

Nike's “Clay Ballet” kit for No. 1 Aryna Sabalenka sparked controversy when Russian Oksana Selekhmeteva wore the same dress, onesie near sellout with only XL sizes left as of last Friday.
Nike’s apparel strategy changed after officer Gino Fisanotti left in 2021, leaving Sabalenka’s deal without royalties or exclusive retail terms.
An agent said tennis apparel makes little money while signature shoes drive profit, prompting Nike to refuse Osaka-style contracts again.

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Story summary

Nike's “Clay Ballet” kit for No. 1 Aryna Sabalenka sparked controversy when Russian Oksana Selekhmeteva wore the same dress, onesie near sellout with only XL sizes left as of last Friday.
Nike’s apparel strategy changed after officer Gino Fisanotti left in 2021, leaving Sabalenka’s deal without royalties or exclusive retail terms.
An agent said tennis apparel makes little money while signature shoes drive profit, prompting Nike to refuse Osaka-style contracts again.