Story perspectives

B&H, Amazon Slash 2026 MacBook Prices, iPad Discount

5/26/2026

Summary

Retailers Discount Apple

B&H and Amazon have slashed Apple’s 2026 MacBook prices.
B&H’s sale ends today, offering the 14-inch MacBook Pro M5 Pro (48 GB RAM, 1 TB SSD) for $2,499, down from $2,799.
Amazon lists the 13-inch MacBook Air M5 (16 GB RAM, 512 GB SSD) at $899.99, $200 below Apple’s $1,099 price.
Amazon has cut the 8th-generation iPad Air to $519.99, $80 below $599.99.

Summary

Apple Unveils Macs

Apple released the 2026 16-inch MacBook Pro with an M5 Pro chip that packs an 18-core CPU, a 20-core GPU, 24 GB memory and Apple Intelligence for AI assistance.
The 13-inch MacBook Air M5 offers a 13.6-inch Liquid Retina display, fan-less design, up to 18 hours battery life, two Thunderbolt 4 ports, MagSafe and Bluetooth 6.
Both models share a 12-MP Center Stage camera with Desk View, a three-mic array and Spatial Audio with Dolby Atmos.

Summary

Apple Launches Air

Apple positions the 15-inch MacBook Air M5 as a thin-and-light laptop for students, office professionals and creators.
The device is 0.45 inches thick, weighs 3.3 pounds, and uses a chassis with a 10-core CPU, 10-core GPU and 16-core Neural Engine.
It features a 15.3-inch Liquid Retina display with 2880 × 1864 resolution, 500 nits brightness and a billion-color P3 gamut.
A six-speaker system with Spatial Audio and Dolby Atmos delivers sound uncommon in ultraportable laptops.

Summary

Amazon Discounts Apple

Amazon’s 2026 Memorial Day sale has less than 24 hours left, urging shoppers to act quickly.
The Apple Watch Series 11 in the sale adds sleep apnea detection.
AirPods 4 ANC provide up to 50 hours of playback and add about 5 hours after a 10-minute charge.
Apple offers a 4-pack of AirTag for $60 and a 35-watt USB-C adapter for $39.

History

Historical Context

In 1997 Apple, then on the brink of bankruptcy, cut 70 % of its Mac lineup and secured a $150 million Microsoft investment that stabilized cash and revived its brand under Steve Jobs’ return. That turnaround established a pattern of aggressive pricing, which B&H Photo and Amazon echoed in 2026 by trimming MacBook Pro and Air prices by roughly $300.

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Retailers Discount Apple

B&H and Amazon have slashed Apple’s 2026 MacBook prices.
B&H’s sale ends today, offering the 14-inch MacBook Pro M5 Pro (48 GB RAM, 1 TB SSD) for $2,499, down from $2,799.
Amazon lists the 13-inch MacBook Air M5 (16 GB RAM, 512 GB SSD) at $899.99, $200 below Apple’s $1,099 price.
Amazon has cut the 8th-generation iPad Air to $519.99, $80 below $599.99.

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