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Kroger Slashes QFC Prices to Boost Profitability, CEO Says

5/26/2026

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Summary

Story summary

Kroger announced price cuts on items at QFC, a move led by CEO Greg Foran.
The cuts aim to keep Kroger competitive by buying more from manufacturers, expanding private-label goods, and trimming SKUs.
Analysts expect the strategy to generate large savings, similar to Foran’s past Walmart reforms.
After $1.3 billion loss, Kroger returned to profit, while rivals Walmart cut prices on 7,200 items, Stop & Shop lowered staples by 23%.

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Story summary

Kroger announced price cuts on items at QFC, a move led by CEO Greg Foran.
The cuts aim to keep Kroger competitive by buying more from manufacturers, expanding private-label goods, and trimming SKUs.
Analysts expect the strategy to generate large savings, similar to Foran’s past Walmart reforms.
After $1.3 billion loss, Kroger returned to profit, while rivals Walmart cut prices on 7,200 items, Stop & Shop lowered staples by 23%.