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Google Unveils $99 Fitbit Air Tracker in UK

5/27/2026

Summary

Google Launches Fitbit Air

Google launched the Fitbit Air in the United Kingdom on Tuesday May 26, 2026, for $99.99.
The screenless tracker weighs about 12 grams and measures heart-rate, SpO2, skin temperature and HRV.
It provides up to seven days battery life, fast-charges a day in five minutes, and is water-resistant to 50 meters.
Google Health rebranded the Fitbit app, adding a free Gemini-powered Health Coach and a three-month Premium trial.
CNET’s two-week test praised reliable sensor data and AI guidance, but flagged the battery limit and lack of GPS.
At $99.99 with no mandatory subscription, the Air undercuts Whoop’s $239 hardware plus $30-monthly fee.

Summary

Google Launches AI

Google introduced a $10-a-month Health Premium subscription that adds a 24/7 AI health coach, deeper sleep insights, and medical-record summaries.
Google’s model charges for the device first and offers optional software upgrades, flipping the traditional wear-able approach.
Whoop requires a $200-per-year membership for full functionality and provides the hardware for free.
Analysts say the Air launch pressures Whoop to accelerate AI development to retain advanced users.

Summary

Wollman Prefers Fitbit

Dana Wollman calls the Whoop MG’s hardware clasp infuriating.
She still avoids taking off the Whoop to charge it a year later because re-attaching the clasp is annoying.
She deems the Fitbit Air’s Velcro strap idiotproof.
Both devices provide similar heart-rate variability and sleep-duration feedback.
The Fitbit Air is slimmer than the Whoop MG, enhancing comfort.

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Google Launches Fitbit Air

Google launched the Fitbit Air in the United Kingdom on Tuesday May 26, 2026, for $99.99.
The screenless tracker weighs about 12 grams and measures heart-rate, SpO2, skin temperature and HRV.
It provides up to seven days battery life, fast-charges a day in five minutes, and is water-resistant to 50 meters.
Google Health rebranded the Fitbit app, adding a free Gemini-powered Health Coach and a three-month Premium trial.
CNET’s two-week test praised reliable sensor data and AI guidance, but flagged the battery limit and lack of GPS.
At $99.99 with no mandatory subscription, the Air undercuts Whoop’s $239 hardware plus $30-monthly fee.

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