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California AG Probes Undisclosed Influencer Payments by Gubernatorial Candidates

5/27/2026

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Story summary
  • Attorney General Rob Bonta said his office is reviewing complaints that gubernatorial candidates paid influencers without disclosure.
  • A loophole between the Federal Trade Commission and the Federal Elections Commission lets campaigns hide influencer payments.
  • California’s 2023 law requires paid creators to disclose political sponsorships, overseen by the Fair Political Practices Commission.
  • The Commission opened a probe after a Steyer memo showed creators were paid $10 per video with view-count bonuses.