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Shelter Dog Magician’s Treat Tricks Spark Adoption Surge

5/27/2026

50 10 Full Breakdown

Summary

Story summary

John Stessel, the “Shelter Dog Magician,” makes dog treats disappear in videos filmed with dogs at St. Hubert’s in New Jersey.
The clips have drawn praise and sparked a surge in adoption applications for the featured dogs.
St. Hubert’s sends Stessel photos each time a video dog is adopted.
Stessel works with Badass Animal Rescue in New York, appearing at events and posting videos of dogs in “adopt me” bandanas.

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Story summary

John Stessel, the “Shelter Dog Magician,” makes dog treats disappear in videos filmed with dogs at St. Hubert’s in New Jersey.
The clips have drawn praise and sparked a surge in adoption applications for the featured dogs.
St. Hubert’s sends Stessel photos each time a video dog is adopted.
Stessel works with Badass Animal Rescue in New York, appearing at events and posting videos of dogs in “adopt me” bandanas.