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Story summary
- X raised ad revenue to $1.84 billion in 2025 after a decline to $1.73 billion in 2024.
- The decline followed a 2023 ad boycott triggered by Elon Musk’s “go fuck yourself” remark, which cut revenue to $2.3 billion.
- X introduced video-focused ad tools in Q1 2026 to address a $100 million ad-sales dip after a platform overhaul.
- SpaceX filed a Form S-1 highlighting a $600 billion ad market and a $1.6 trillion connectivity opportunity.
