Sabina Widmann Named Executive Vice President of the Radio Advertising Bureau

The Radio Advertising Bureau (RAB) has appointed Sabina Widmann as Executive Vice President. In this role she will oversee member engagement and success, drive broadcaster-focused initiatives, enhance member services, and expand the organization’s overall offerings as RAB continues aligning its resources to the evolving needs of the radio industry.

RAB Welcomes Sabina Widmann As EVPRAB Welcomes Widmann As An EVP

Widmann brings more than two decades of experience in radio, media sales, multicultural marketing, and business development. She spent nearly 20 years in executive positions with TelevisaUnivision and, from May 2005 through July 2023, held senior roles at Univision Communications, culminating as President and Regional General Manager of the company’s San Diego, Las Vegas, and Rio Grande Valley radio stations. After leaving Univision, she founded a Latino division of Ark Marketing and Media Solutions. Widmann has also served on RAB’s executive committees, on the executive committee of the Southern California Broadcasters Association, and as co-chair of RAB’s multicultural committee.

RAB Welcomes Widmann As An EVP

• Industry tenure: >20 years in radio and media.

RAB Welcomes Widmann As An EVP

• Executive leadership: Nearly 20 years in senior roles at TelevisaUnivision and Univision.

RAB Welcomes Widmann As An EVP

• Regional oversight: Managed three market clusters (San Diego, Las Vegas, Rio Grande Valley) for over 18 years.

RAB Welcomes Widmann As An EVP

• Multicultural focus: Extensive work connecting brands with Latino audiences through audio strategies.

RAB Welcomes Sabina Widmann As EVP

RAB’s appointment of Widmann underscores the bureau’s emphasis on multicultural outreach and member value. Her background in Latino media markets is expected to strengthen RAB’s support for broadcasters seeking to engage diverse audiences, enhance professional development resources, and provide education that helps stations navigate ongoing industry change. By leveraging her expertise, RAB aims to reinforce radio’s role as a vital channel for both communities and advertisers.

RAB Welcomes Sabina Widmann As EVPRAB Welcomes Widmann As An EVP

RAB President and CEO Mike Hulvey praised Widmann’s leadership experience, industry knowledge, and understanding of broadcasters and local communities, noting that her addition would further strengthen the support, education, and resources RAB offers its members. Widmann expressed enthusiasm about joining RAB at a pivotal moment, emphasizing radio’s continued importance for communities and advertisers and pledging to help members access meaningful resources, education, and support as they adapt to industry growth and change.

RAB Welcomes Sabina Widmann As EVPRAB Welcomes Widmann As An EVP

• “Sabina’s leadership experience, industry knowledge and understanding of broadcasters and the local communities which they serve make her an outstanding addition to the RAB team,” — Mike Hulvey, President & CEO, Radio Advertising Bureau

RAB Welcomes Sabina Widmann As EVP

• “Her passion for helping media organizations grow and evolve will further strengthen the support, education and resources RAB provides to its members.” — Mike Hulvey, President & CEO, Radio Advertising Bureau

RAB Welcomes Sabina Widmann As EVP

• “ Widmann added, “I’m excited to join RAB during such an important time for the industry.” — Sabina Widmann, Executive Vice President, Radio Advertising Bureau

RAB Welcomes Widmann As An EVP

• “Radio and audio continue to play a vital role for our communities and advertisers.” — Sabina Widmann, Executive Vice President, Radio Advertising Bureau

RAB Welcomes Widmann As An EVP

• “Radio and audio continue to play a vital role for our communities and advertisers. I look forward to working with RAB’s members and team to help provide meaningful resources, education and support that help broadcasters navigate continued change and growth.” — Sabina Widmann, Executive Vice President, Radio Advertising Bureau

RAB Welcomes Sabina Widmann As EVP

Widmann will focus on expanding member services, deepening multicultural outreach, and aligning RAB’s resources with the radio sector’s shifting landscape, ensuring broadcasters receive the tools needed to thrive amid continued industry evolution.

RAB Welcomes Sabina Widmann As EVP