Full Breakdown
Target Announces Second Drop of Pokémon 30th Anniversary Collection
5/27/2026, 8:04:52 PM
Second Drop Unveiled
The second wave of the Pokémon 30th anniversary collection will be available on Saturday, June 6, at store opening in most locations and at 8 a.m. CST on Target.com. The release will feature more than 40 products across apparel, accessories, collectibles, travel gear and summer essentials. Confirmed items include Kanto-region puzzles, Pokedex-inspired graphic tees with hidden graphics, a backpack, Waterproof Dive Ball speakers, Snorlax and Poké Ball towels, and Water-type summer accessories. Two new jackets—one drawing on the Johto region and another on the Hoenn region—will be sold exclusively online. A pre-order window for the jackets opens on June 7 at 8 a.m. CST, allowing customers to secure the Kanto starter jacket for later delivery.
Background & Context
2026 marks the 30th anniversary of Pokémon. The Pokémon Company and Nintendo are commemorating the milestone with a re-release of Pokémon FireRed and LeafGreen on the Nintendo Switch and the announcement of Generation 10 games slated for 2027 under titles Pokémon Winds and Waves. Merchandise for the anniversary includes a collaboration with Target that launched in early May, offering exclusive clothing, a themed keyboard, and the return of Pokémon Pop-Tarts. The initial drop sold out rapidly, prompting the announcement of a second wave.
Data & Statistics
Drop 2 will contain more than 40 distinct items. The Kanto starter jacket from the first drop is priced at $129.99. Purchase limits will restrict each guest to one unit per item, both online and in stores. The Johto- and Hoenn-inspired jackets will be sold only through Target’s website.
Official Statements & Responses
Target stated that shoppers will be limited to one unit per item per guest, a measure intended to curb scalping and improve accessibility. The retailer also clarified that the Johto- and Hoenn-inspired jackets will be available exclusively online, while the broader Drop 2 assortment will be offered in stores at opening and on Target.com at 8 a.m. CST on June 6. A second pre-order wave for the jackets will commence on June 7, providing an opportunity to obtain the Kanto jacket for later delivery.
Criticism & Opposition
Observers noted that scalpers acquired high-demand items such as Pokémon Pop-Tarts during the first drop, creating shortages for regular shoppers. The decision to sell the new jackets exclusively online has also drawn criticism from fans who prefer in-store purchases.
Conflicting Reports & Gaps
Target has not released the complete Drop 2 lineup, leaving the exact composition of the more than 40 products unspecified. No additional pricing details beyond the $129.99 jacket have been provided.
What’s Next
The second drop will launch on June 6, with the online pre-order window for the Johto and Hoenn jackets opening on June 7. Target’s purchase-limit policy and subsequent pre-order opportunity aim to address supply challenges observed in the first wave. Communications may disclose the full Drop 2 catalog and additional anniversary merchandise.
