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Full Breakdown

mk2 alt Secures European Distribution for Internet-Native Film “Two Sleepy People”

5/27/2026, 8:32:25 PM

Deal Overview: European Rights to “Two Sleepy People”

French distributor mk2 alt secured European theatrical rights to the 90-minute U.S. romantic dramedy “Two Sleepy People.” Made on a $100,000 budget, the story follows two coworkers who take melatonin gummies and become trapped in a dream. mk2 alt will open the film in France with a visa before expanding across Europe.

Creators & Production

Baron Ryan wrote, directed and co-starred with comedian-creator Caroline Grossman, who also co-wrote. The $100,000 budget was raised from personal savings and sponsors. Creator Camp, founded in 2021, now supports over 300 creators and has amassed more than three billion views across its projects.

mk2 alt Track Record

mk2 alt launched in April 2024 to bring alternative content to cinemas. Its breakout “Kaïzen” sold 350,000 tickets across 1,000 screenings in a single day. In February 2026 it released “Iron Lung,” a $50 million global box-office hit starring Markiplier. These results support mk2 alt’s mission to keep theaters relevant for younger audiences.

Impact

The mk2 alt–Creator Camp deal shows a new route for internet-native creators to reach mainstream cinema, giving low-budget digital films theatrical exposure once limited to studio projects. It could shift industry valuation of creator-driven IP and spur more incubator-distribution partnerships in Europe.

Official Statements

mk2 CEO Elisha Karmitz said the company aims to reinvent theater and highlighted successes as evidence of young audiences’ appetite for creator-generated genre films. Creator Camp co-founder Max Reisinger called the agreement a defining moment for internet cinema and emphasized a shared vision of bringing creator-originated work to the big screen.

Verbatim Quotes

  • “At mk2, our role has always been to reinvent the theater experience to keep it relevant to the times. The success of Iron Lung, Kaïzen, and content from the creator economy show that young people have a genuine passion for cinema, and genre. We are proud to be pioneers, driving this change and to enable creators and their communities to bring these feature films to life on the big screen,” — Elisha Karmitz, CEO, mk2
  • “Creator Camp was built on the idea that internet-native filmmakers can make work that belongs on the big screen… Finding partners like mk2 who share that vision, and are working with us to prove it, means everything,” — Max Reisinger, Co-founder & CEO, Creator Camp
  • “a defining moment for internet cinema” — Max Reisinger, Co-founder & CEO, Creator Camp
  • “Eternal Sunshine meets Severance modernized by the internet generation” — mk2 alt (film description)

What’s Next

mk2 alt intends to release “Two Sleepy People” in France under a visa arrangement, with subsequent releases scheduled across major European markets later in 2026.