Drooid Logo
Back to today’s briefing

Story perspectives

UK ASA Bans Oddschecker Ads Featuring Kane, Haaland

5/27/2026

47 3 Full Breakdown

1 of 1

Story summary
  • UK Advertising Standards Authority banned two Oddschecker Instagram ads for appealing to under-18s.
  • The ads featured Harry Kane, backed by 32% of bets for the 2026 Ballon d’Or, and Erling Haaland.
  • A Bristol University researcher said the ads breached gambling rules by using footballers popular with minors.
  • ASA rejected Oddschecker’s defence, deemed the ads high-risk for minors, and cleared a Betway post with Thierry Henry as not appealing to under-18s.