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Story summary
- UK Advertising Standards Authority banned two Oddschecker Instagram ads for appealing to under-18s.
- The ads featured Harry Kane, backed by 32% of bets for the 2026 Ballon d’Or, and Erling Haaland.
- A Bristol University researcher said the ads breached gambling rules by using footballers popular with minors.
- ASA rejected Oddschecker’s defence, deemed the ads high-risk for minors, and cleared a Betway post with Thierry Henry as not appealing to under-18s.
