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Sony Launches AI-Powered BRAVIA 9 II, 7 II TVs

5/28/2026

27 3 Full Breakdown

Summary

Sony Unveils TVs

Sony Electronics unveiled the BRAVIA 9 II and 7 II True RGB TVs in San Diego.
Both models use RGB Backlight Master Drive Pro with LEDs, giving Sony its largest colour volume.
The 7 II starts at $1,599.99 for 50 inches while the 9 II tops out at $30,999.99.
The TVs run Google TV with Gemini AI, support Dolby Vision and IMAX Enhanced.
The Theater Trio audio system costs $2,199.99 and uses 360 Spatial Sound Mapping.

Summary

Sony Launches RGB-LED

Sony Corporation entered the RGB-LED television market.
The launch concludes a two-year plan that began with the QD-OLED Bravia 8 II in 2025.
Pre-orders opened on May 27 2026, with UK prices from £1,899 for the 50-inch Bravia 7 II to £22,999 for the 115-inch Bravia 9 II.
The new models retain the MediaTek Pentonic 1000 processor, provide two HDMI 2.1 ports, and feature a “My Cinema” UI with Director’s Cut, Daytime and Dialogue presets.

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Sony Unveils TVs

Sony Electronics unveiled the BRAVIA 9 II and 7 II True RGB TVs in San Diego.
Both models use RGB Backlight Master Drive Pro with LEDs, giving Sony its largest colour volume.
The 7 II starts at $1,599.99 for 50 inches while the 9 II tops out at $30,999.99.
The TVs run Google TV with Gemini AI, support Dolby Vision and IMAX Enhanced.
The Theater Trio audio system costs $2,199.99 and uses 360 Spatial Sound Mapping.

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