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Ferrari’s Luce debut triggers 8% share plunge.

5/28/2026

Summary

Ferrari Unveiling Fallout

Ferrari’s unveiling of the Luce in Rome triggered an 8% drop in Milan-listed shares, wiping roughly €4-5 billion from market value.
The €550,000 Luce, created with LoveFrom (Jony Ive, Marc Newson), was called a betrayal of Ferrari’s history by former chairman Luca di Montezemolo.
Despite analysts warning that the model could hurt Ferrari’s brand, CEO Benedetto Vigna said it will be profitable in limited volumes without eroding the 30% operating margin.

Summary

Ferrari Files Patents

Ferrari filed sixty patents covering the Luce’s power-train, battery system and low drag coefficient.
The flat skateboard chassis eliminates the transmission tunnel, freeing space for a fifth seat.
The cabin features tactile buttons, digital dials and an Apple-inspired touch interface championed by Jony Ive.
Concealed front wing and integrated rear spoiler hide aerodynamic functions and preserve a minimalist silhouette.
The 1,000 hp Luce accelerates to 100 km/h in 2.5 seconds with near-50-50 weight balance.

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Ferrari Unveiling Fallout

Ferrari’s unveiling of the Luce in Rome triggered an 8% drop in Milan-listed shares, wiping roughly €4-5 billion from market value.
The €550,000 Luce, created with LoveFrom (Jony Ive, Marc Newson), was called a betrayal of Ferrari’s history by former chairman Luca di Montezemolo.
Despite analysts warning that the model could hurt Ferrari’s brand, CEO Benedetto Vigna said it will be profitable in limited volumes without eroding the 30% operating margin.

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