AI’s Expanding Role in Hiring Across Consulting, Construction, and Adult-Tech Sectors

GISI Consulting Group, a New York-based project-management firm, announced a plan to add 1,000 project managers and executives by the end of 2026. The firm’s “AI + Expert” model pairs staff’s client relationships and subject-matter expertise with AI tools that aggregate data from digital twins, permitting, geology, and traffic models. Chief Growth Officer Brian Jordan said the goal is to enable all 10,000 employees with AI resources that accelerate decision-making while preserving human accountability.

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KPMG Canada’s head of AI research, Dr. Forde, warned that many firms treat AI like a conventional IT project, missing a deeper shift in work organization. The firm promotes a rigorous, evidence-based approach, partnering with Anthropic to deliver tax and private-equity tools. KPMG also recruited junior staff to manage AI agents and introduced dashboards to monitor AI usage after a 2023 layoff of roughly 400 advisors.

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trapConstructionDive

Adult-AI startup Joi AI, rebranded from Eva AI in 2025, launched a four-week study hiring ten “masturbation consultants” to test a new NSFW audio feature. The call attracted over 100,000 applications, primarily from men in their 20s and 30s. Participants will complete daily audio-guided sessions and submit weekly reports. The company, which operates on a coin-based pricing model ($13.99 for 1,000 coins), declined to disclose investors or revenue but confirmed the study’s authenticity.

Joi AI Hires Consultants for NSFW Audio Testing

• GISI Consulting Group targets a 10 % staff increase, adding 1,000 project leaders by 2026.

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• KPMG’s AI-related workforce grew from 40,000 in 2023 to 77,000 in 2024 globally; AI generated $2.7 billion of its $69.7 billion revenue.

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

• Joi AI received >100,000 applications for ten positions, reflecting intense interest in niche AI testing roles.

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These initiatives illustrate how AI is reshaping recruitment: large firms use AI to augment existing expertise, while niche startups create specialized testing roles that blur traditional employment boundaries. The divergent approaches raise questions about workforce stability, ethical oversight, and the balance between automation and human judgment.

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

• GISI’s leadership emphasizes a bottom-up rollout, asking staff which tools they need and providing targeted training.

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• KPMG stresses that AI should enhance productivity without reducing jobs, advocating for measurement beyond token usage.

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

• Joi AI’s brand head Julie Levin highlighted the unexpected volume of applications and framed the study as a chance for participants to reflect on personal habits.

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• Industry observers cite “scary headlines” about AI-driven layoffs, contrasting GISI’s hiring surge with broader concerns.

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

• KPMG’s own sector has faced AI-related scandals, including internal cheating and fabricated reports, underscoring trust challenges.

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

• Joi AI’s NSFW recruitment has drawn public scrutiny for its explicit nature and the ethical implications of monetizing intimate experiences.

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Reliability ratings vary across sources; GISI’s hiring figures and KPMG’s workforce data lack independent verification, while Joi AI’s user metrics remain undisclosed.

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• “We think there's real value in AI, but the only way we're going to maintain trust and the only way we're going to have accountability with our clients is via people.” — Brian Jordan, Chief Growth Officer, GISI Consulting Group

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• “There's a lot of scary headlines out there.” — Brian Jordan, GISI Consulting Group

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• “When you make a worker more productive, you don’t actually reduce jobs, you just create more work,” — Dr. Forde, Head of AI Research, KPMG Canada

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

• “Do you care enough, and pay attention enough, and are you curious enough?” — Dr. Forde, KPMG Canada

KPMG’s AI whisperer says some Bay Street firms are falling into a productivity trap

• “What are we supposed to do with 100,000 applications?” — Julie Levin, Brand Head, Joi AI

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GISI plans to fully equip its workforce with AI tools by 2026, KPMG will expand its Anthropic partnership and refine AI-usage dashboards, and Joi AI will complete its four-week study in mid-2026, after which findings will inform future NSFW product development.

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