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Trip.com Names Jackie Chan, Predicts 80% Tourism Boom

5/28/2026

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Summary

Story summary

Trip.com named Jackie Chan as its tourism ambassador while aiming for 200 million inbound visitors to China by 2030.
Trip.com forecasts a 70-80% rise in inbound tourism for 2026, far above the market’s 20-30% growth.
Messe Berlin (China) signed a memorandum with Hainan on 26 May 2026 for ITB China 2027, which analysts say could lift China’s GDP to rival the United States.

History

Historical Context

In August 2008 Beijing hosted the Summer Olympics, which officials had hoped would draw two million tourists (one-third overseas) but visitor numbers actually fell 9.2% year-on-year, with luxury-hotel occupancy at 77% and Air China’s international traffic down 19%. The shortfall spurred China to refine tourism promotion, culminating in Trip.com naming Jackie Chan as ambassador and the ITB China 2027 memorandum aiming for a 70-80% inbound surge.

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Story summary

Trip.com named Jackie Chan as its tourism ambassador while aiming for 200 million inbound visitors to China by 2030.
Trip.com forecasts a 70-80% rise in inbound tourism for 2026, far above the market’s 20-30% growth.
Messe Berlin (China) signed a memorandum with Hainan on 26 May 2026 for ITB China 2027, which analysts say could lift China’s GDP to rival the United States.

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