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AWS Offers Retail AI Assistant, Kate Spade Launches Claude-Powered Concierge

5/28/2026

Summary

AWS Sells ASA

AWS will sell its Agent Shopping Assistant (ASA) to retailers.
ASA bundles Alexa for Shopping AI’s design, code and know-how, letting retailers build a shopping tool in as little as 60 days.
AWS reported that 300 million Alexa Shopping users generated $12 billion last year and that chat-based AI tools convert 3.5 times more than traditional search.
Kate Spade launched a Gift Concierge powered by Anthropic’s Claude Haiku 4.5 with AWS support, Yang Lu Tapestry said.

Summary

Amazon Launches AI

Amazon’s shares rose over 2% on Wednesday after unveiling a new AI shopping-assistant service.
The service’s “Buy for Me” feature can complete purchases for users on other retailers’ sites.
Amazon framed AWS as a neutral AI-infrastructure partner despite the service competing with retailers’ platforms.
Analysts say the rollout could shift retailer data control away from third-party AI providers.
Amazon has blocked external agents from scraping its site for product information.

Summary

Tapestry Deploys AI

Tapestry Inc. is using nearly 20 Amazon Web Services, with Amazon Bedrock as the core generative-AI platform.
The “Tell Rexy” system, which captured roughly 30,000 comments in its first year, powers the “Ask Rexy” chatbot that lets associates query feedback instantly.
A knowledge-management chatbot built in four months now assists about 300 employees in six teams and will expand to Kate Spade New York locations.

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AWS Sells ASA

AWS will sell its Agent Shopping Assistant (ASA) to retailers.
ASA bundles Alexa for Shopping AI’s design, code and know-how, letting retailers build a shopping tool in as little as 60 days.
AWS reported that 300 million Alexa Shopping users generated $12 billion last year and that chat-based AI tools convert 3.5 times more than traditional search.
Kate Spade launched a Gift Concierge powered by Anthropic’s Claude Haiku 4.5 with AWS support, Yang Lu Tapestry said.

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