Project Hail Mary’s Trailer Campaign Dominates 2026 Golden Trailer Awards

Thursday, the 26th Golden Trailer Awards at the Saban Theatre in Beverly Hills, attended by about 1,000 people, saw Amazon MGM Studios’ “Project Hail Mary” win five honors: Best in Show for its “Chance” trailer, plus Best Drama, Best Fantasy/Adventure, Best Music and Best Action TrailerByte. Disney led studio totals with 29 wins, Discovery followed with 22, and AV Squad captured Agency of the Year and 14 category wins. Warner Bros. titles each earned three awards, and 19 categories were presented live.

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The Golden Trailer Awards, now in its 26th year, honor excellence in theatrical and digital film promotion. This year’s ceremony highlighted creative agencies, with AV Squad named Agency of the Year for the third consecutive time. The “Chance” trailer that earned Project Hail Mary its top honors was crafted by Wild Card Creative Group. Evelyn Brady served as executive director and Monica Brady as executive producer, both commenting on the campaign’s impact.

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Evelyn Brady described the “Chance” trailer as a master class in visual storytelling, sound design, music selection and humor, noting its strong audience connection and role in driving the film’s global box-office success. Monica Brady praised AV Squad’s depth, breadth and diverse quality of work, saying the agency’s performance set the benchmark for marketing excellence this year.

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• “’Project Hail Mary’s ‘Chance’ is a master class in everything that can make a trailer effective, from spectacular visuals to arresting sound design to emotional music choices to disarming humor,” — Evelyn Brady, Golden Trailer Awards executive director

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• “This trailer and the others for ‘Project Hail Mary’ clearly connected with audiences, helping to make the film a global box office hit.” — Evelyn Brady, Golden Trailer Awards executive director

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• “This trailer and the others for ‘Project Hail Mary’ clearly connected with audiences, helping to make the film a global box office hit. We congratulate the teams from Amazon MGM Studios and Wild Card Creative, as well as all of tonight’s winners and honorees for another fun and very competitive year.” — Evelyn Brady, Golden Trailer Awards executive director

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• “Congratulations to AV Squad, who have dominated this top honor and once again showed why with depth, breadth, and the diverse quality of their work this year,” — Monica Brady, Golden Trailer Awards executive producer

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The sweep underscores how a well-crafted trailer can amplify a film’s market performance, confirming Amazon MGM Studios’ ability to generate worldwide audience interest through strategic creative partnerships. It also highlights the growing clout of boutique agencies such as Wild Card Creative and award-winning firms like AV Squad in shaping modern film promotion.

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All sources agree on the award outcomes; no discrepancies or missing details were identified.

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The sources do not mention any additional promotional phases for Project Hail Mary.

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