Story perspectives

NHL Adds New VPs, Cuts Reporting Chain, Succession Speculation

5/30/2026

Summary

Story summary

NHL appointed Sean Eggert vice president and chief marketing officer, Julie Yufe vice president of international, Heidi Browning chief digital officer and David Proper chief media officer.
Reorg cut Gary Bettman and Bill Daly’s reporting chain from 14 to eight, moving revenue to Keith Wachtel and duties to Steve McArdle.
The changes involve no layoffs, keep staff at 750, and leave Commissioner Gary Bettman’s retirement date unset, prompting succession speculation.

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Story summary

NHL appointed Sean Eggert vice president and chief marketing officer, Julie Yufe vice president of international, Heidi Browning chief digital officer and David Proper chief media officer.
Reorg cut Gary Bettman and Bill Daly’s reporting chain from 14 to eight, moving revenue to Keith Wachtel and duties to Steve McArdle.
The changes involve no layoffs, keep staff at 750, and leave Commissioner Gary Bettman’s retirement date unset, prompting succession speculation.