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Delhi Court Orders Google to Pay Hindware $31,600, Ban Keyword

5/30/2026

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Summary

Story summary

Delhi High Court ordered Google to pay Hindware INR30 lakh and $31,600 and barred the use of “HINDWARE” as a keyword.
The court said Google’s keyword-auction tools are active commercial participation, making trademark-keyword use “use in advertising” under law.
Google must stop letting rivals bid on Hindware’s trademark, forcing advertisers to review strategies and raising legal risk for agencies.

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Story summary

Delhi High Court ordered Google to pay Hindware INR30 lakh and $31,600 and barred the use of “HINDWARE” as a keyword.
The court said Google’s keyword-auction tools are active commercial participation, making trademark-keyword use “use in advertising” under law.
Google must stop letting rivals bid on Hindware’s trademark, forcing advertisers to review strategies and raising legal risk for agencies.