Vivian Wilson Leads Savage x Fenty Pride Campaign Amid Safety Concerns

Transgender model Vivian Wilson fronts the 2026 Pride campaign for Rihanna’s Savage x Fenty line. The shoot features Laith Ashley, Honey Balenciaga, Plastique Tiara and other gender-diverse models, and is billed as a celebration of “all types of diverse bodies that make up every color of the rainbow.”

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Pride Month unfolds amid renewed anti-LGBTQ+ legislation linked to the administration of President Donald Trump. While Pride began in the 1960s as protest, recent political moves have heightened safety concerns for queer, especially transgender, people.

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Key participants include Vivian Wilson, the campaign’s transgender lead; Rihanna, who is collaborating on the campaign for Savage x Fenty; fellow models Laith Ashley, Honey Balenciaga and Plastique Tiara; Wilson’s father Elon Musk, whose public remarks have been described as transphobic; and Ashley St. Clair, Musk’s ex-partner who has reported threats.

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The campaign seeks to counter demonization of trans bodies and to normalize queer joy in a high-profile fashion context. Wilson also stresses digital safety, urging queer youth to find supportive online communities.

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Wilson told *Out* that showcasing trans bodies is essential and that queer people must continue speaking out to challenge stereotypes. She said she feels safe despite online threats and does not consider herself at risk. Ashley St. Clair warned that Musk’s negative posts have generated threats against her family, highlighting the real-world impact of online harassment.

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Elon Musk’s transphobic remarks on social media have been criticized for inciting hostility toward Wilson and for reinforcing broader anti-LGBTQ+ sentiment.

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• “Trans bodies are so hated on and so demonized. I think it's very important that queer people are very visible. To do this campaign where trans bodies are celebrated is very important. One of the other models started throwing me around like a baseball bat at one point! I'm ready for hot girl summer too,” — Vivian Wilson, Model

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• “As queer people, we're always screaming into this void that we're not these demons you think we are. It's exhausting, but it's incredibly important to lift up the queer community. We can't stop screaming. Queer progress has gotten better and now it's getting worse. Especially in these political times, it's important to showcase queer joy.” — Vivian Wilson

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• “Elon is aware that he has this impact, particularly on those he posts negatively about,” — Ashley St. Clair, Ex-partner

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• “Nobody needs to be concerned about that, unless they know something I don't.” — Vivian Wilson

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The campaign is available on the official Savage x Fenty website throughout June, during Pride Month. Wilson says she will keep advocating for queer safety and visibility while monitoring online threats linked to her father’s statements.

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