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Dana White Fires AI Insult, Rejects $81 M Hearn Deal

5/30/2026

45 6 Full Breakdown

Summary

Story summary

Dana White displayed a fabricated AI image insulting Eddie Hearn at a Seattle press conference on March 28, 2026.
He used ChatGPT to say Matchroom Boxing had six shows by May 26, 2026, but it actually delivered 15, over twice Zuffa Boxing’s total.
White rejected an $81 million bout with Hearn, refused a streaming platform, and said any match would be private at the UFC Apex; X users mocked his AI use, reviving their feud.

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Story summary

Dana White displayed a fabricated AI image insulting Eddie Hearn at a Seattle press conference on March 28, 2026.
He used ChatGPT to say Matchroom Boxing had six shows by May 26, 2026, but it actually delivered 15, over twice Zuffa Boxing’s total.
White rejected an $81 million bout with Hearn, refused a streaming platform, and said any match would be private at the UFC Apex; X users mocked his AI use, reviving their feud.