Sydney Sweeney Launches Honey Trap Production Company with Sony First-Look Deal

Actress-producer Sydney Sweeney announced the creation of Honey Trap, a film- and television-production label, in June 2026. Longtime collaborator Kaylee McGregor will serve as president of production and development. The company secured a first-look deal with Sony Pictures, extending Sweeney’s existing partnership with the studio that began with her starring role and executive-producer credit on the romantic comedy *Anyone But You*.

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Sweeney rose to prominence through HBO’s *Euphoria* and the Emmy-nominated *The White Lotus*. She subsequently leveraged her on-screen success into producing, executive-producing *Anyone But You* (which earned a worldwide gross exceeding $200 million) and the Lionsgate adaptation of *The Housemaid* (nearly $400 million worldwide). These credits positioned her to expand behind the camera while maintaining a high-profile acting career.

Express Tribune

• Sydney Sweeney – Co-founder, actress, emerging producer.

Express Tribune

• Kaylee McGregor – President of production and development at Honey Trap.

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• Sony Pictures – First-look partner; TriStar division overseeing the *Barbarella* remake.

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• Edgar Wright – Director attached to the *Barbarella* project.

Express Tribune

• Jane Goldman and Honey Ross – Screenwriters for *Barbarella*.

Deadline Hollywood

• Ben Collins and Luke Piotrowski – Adapting the novel *The Registration* for Sony.

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• Brillstein Entertainment Partners and Hansen Jacobson – Sweeney’s talent representatives.

Deadline Hollywood

• June 2026 – Honey Trap announced; first-look deal with Sony signed.

Express Tribune

• 2026 – Development of *Barbarella* (TriStar, Wright directing).

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• 2026 – Production of *The Registration* attached to Sony.

Deadline Hollywood

• 2026 – Sweeney filming the Jim Mickle-directed *Gundam* in Australia for Legendary and Netflix.

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• Fall 2026 – Planned shoot of *The Housemaid’s Secret* sequel with Kirsten Dunst.

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• *Anyone But You* grossed >$210 million worldwide (Deadline) and > $200 million (Tribune).

Deadline Hollywood

• *The Housemaid* earned nearly $400 million globally.

Deadline Hollywood

• Honey Trap’s first-look arrangement grants Sony priority access to all projects developed by the label.

Express Tribune

Sweeney and Sony outlined Honey Trap’s creative mandate, emphasizing stories that juxtapose “beauty and danger, intimacy and power, vulnerability and control.” The label aims to produce bold, cinematic content that challenges perception while remaining emotionally accessible. Sweeney’s representation confirmed the company’s commitment to championing visionary filmmakers and complex characters across film and television.

Express Tribune

• “Sweeney and Sony provided her mission statement for Honey Trap: At Honey Trap, we believe the most unforgettable stories live in contradiction.” — Sydney Sweeney & Sony Pictures

Deadline Hollywood

• “Beauty and danger, intimacy and power, vulnerability and control.” — Honey Trap mission statement

Deadline Hollywood

• “Our mission is to create bold, cinematic film and television that challenges perception, sparks conversation, and leaves a lasting emotional imprint.” — Honey Trap mission statement

Deadline Hollywood

• “We are committed to championing visionary filmmakers, complex characters, and stories that push beyond expectation while remaining deeply entertaining and emotionally accessible to audiences worldwide.” — Honey Trap mission statement

Deadline Hollywood

Sources differ on the exact worldwide gross of *Anyone But You*: Deadline cites >$210 million, while Tribune reports > $200 million. Release dates for upcoming projects such as *Barbarella* and *The Registration* remain unspecified.

Deadline Hollywood

Honey Trap’s near-term slate includes the *Barbarella* remake (TriStar/Edgar Wright), the adaptation *The Registration* (Sony), the sequel *The Housemaid’s Secret*, the StudioCanal adaptation of *Custom of the Country* (directed by Josie Rourke), and the Netflix-Legendary series *Gundam* currently filming in Australia. These initiatives illustrate Sweeney’s transition from star to studio-level content creator.

Deadline Hollywood