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Family Offices Shift Asset Allocation Toward China and Emerging Markets

6/2/2026, 8:43:24 PM

Core Allocation Shift: Reducing US Exposure, Favoring China

Swiss investment bank UBS reports that investment offices for some of the world’s wealthiest families are reducing exposure to United States assets and favoring Chinese assets, alongside investments in other regions. While North America continues to constitute the largest share of their portfolios, many offices plan to diversify further into Asia and western Europe.

Background: Scale and Purpose of Global Family Offices

Family offices are privately run firms that manage the investments and financial affairs of ultra-high-net-worth families, often with an eye toward intergenerational wealth transfer. The UBS Global Family Office Report 2026 surveyed 307 family offices operating in more than 30 markets, each with an average net worth of US $2.7 billion.

Data Highlights from the UBS Global Family Office Report 2026

  • Survey scope: 307 offices, >30 markets.
  • Net worth: Average US $2.7 billion per office.
  • Geographic exposure: North America remains the “backbone” of portfolios, yet a growing share is earmarked for Asia and western Europe.
  • Currency strategy: Offices intend to increase diversification across currencies “amid a more complex, global investment landscape.”
  • Asset tilt: A “gradual tilting” toward emerging-market equities and infrastructure is reported.

Implications for Global Capital Flows

The documented shift suggests a rebalancing of capital away from traditional U.S. equities toward Chinese markets and broader emerging-market opportunities. Increased currency diversification may affect foreign-exchange demand patterns, while heightened interest in infrastructure could channel private capital into development projects in Asia and other emerging regions. North America’s continued status as a portfolio “backbone” indicates that the reallocation is incremental rather than a wholesale withdrawal.

Why It Matters: Strategic Rebalancing in a Complex Landscape

The reported diversification across regions and currencies reflects families’ response to a more complex global investment environment, as described in the report. By allocating more to emerging-market equities and infrastructure, these ultra-wealthy investors increase exposure to growth opportunities outside the United States and spread risk across multiple asset classes.

Official Perspective from UBS

UBS describes the trend as a strategic response to a more complex global investment environment. The bank notes that family offices are increasingly allocating to emerging-market equities and infrastructure while maintaining a core position in North America. The report characterizes the diversification as both geographic and currency-based, reflecting broader risk-management considerations.

Verbatim Quotes from the Report

  • “amid a more complex, global investment landscape.” — UBS Global Family Office Report 2026
  • “gradually tilting” towards emerging market equities and infrastructure. — UBS Global Family Office Report 2026
  • North America remained a “backbone.” — UBS Global Family Office Report 2026

Conflicting Reports & Gaps

The source material provides a single perspective from UBS and does not present alternative data or contradictory findings. Consequently, no direct conflicts are identified, though the report’s reliance on surveyed family offices limits insight into broader market participants.