Drooid Logo
Back to story perspectives

Full Breakdown

Private Club Boom Reshapes Urban Social Landscape

6/2/2026, 9:00:15 PM

Private Club Resurgence in New York

Over 30 members-only clubs have opened in NYC since 2023, ranging from wellness-focused venues (Lore, Othership) to hospitality-coworking hybrids (NeueHouse, Spring Place). Annual fees often reach five- to six-figures; waitlists run into the thousands.

Historical Roots and Post-Pandemic Real-Estate Shift

Modern clubs echo 18th-century gentlemen’s clubs and Gilded-Age societies. The surge coincides with a 22 % drop in U.S. office leasing in Q1 2026, prompting landlords to seek stable, high-spending tenants.

Leading Operators and Investment Links

Notable venues include Scott Avenue Associates (run by Matthew and Gabriella Khalil), Lore (co-owner James O’Reilly), Social House in Cincinnati (owner Chris Cicchinelli), and legacy institutions such as Casa Cipriani. Cayman-based developer Ken Dart is linked to the Khalils’ properties.

Financial Snapshot

Initiation fees range $1,000–$6,000; recurring dues $250–$600 monthly or $600 quarterly. Some clubs charge $10,000 for a single visit. Waitlists for Lore number in the hundreds; Casa Cipriani reports thousands.

Impact on Urban Social Fabric

Clubs market curated camaraderie to affluent professionals confronting loneliness, creating a consumer caste system that reinforces wealth gaps while delivering landlords consistent foot traffic and discretionary-spending patrons.

Official Statements & Responses

Coldwell Banker Commercial’s Dan Spiegel says membership-based operators give landlords longer-term leases, steady off-peak traffic and high-spending patrons. Chris Cicchinelli notes membership grants access to exclusive experiences. Avison Young reports a 22 % Q1 2026 drop in office leasing, prompting landlords to seek club tenants.

Criticism & Opposition

Financial analyst “Sammi” says her Soho House membership yielded no new business or genuine friendships, questioning its social-currency value. “Omar”, a finance professional, warns that mystique often masks inflated costs. Investor Jonathan Greene argues clubs serve as status symbols rather than sustainable ventures.

Verbatim Quotes

  • “These membership-based operators offer landlords attractive characteristics like longer-term leases, consistent foot traffic during off-peak hours, and members with discretionary income that benefits the surrounding tenants,” — Dan Spiegel, senior vice president, Coldwell Banker Commercial
  • “Social clubs are marketed as networking portals, but in reality, they operate more as places to be seen and badges to be worn,” — Jonathan Greene, real-estate investor and podcast host
  • “Did I get new business from Soho House? No. Have I made genuine friends at Soho House? No. I just really started evaluating what social currency it was bringing to me,” — Sammi, financial analyst and content creator

Outlook

A long-shuttered bathhouse at Jacob Riis Park in Queens is slated to reopen as a members-only club this summer, indicating continued expansion despite unanswered questions about long-term profitability.