Full Breakdown
Tom Holland’s Bero Shandy Line: A Non-Alcoholic Tribute to Zendaya
6/2/2026, 9:54:25 PM
Bero Launches Shandy Line Honoring Zendaya
The non-alcoholic beer brand Bero announced a limited-edition shandy line created for co-founder Tom Holland’s fiancée, Zendaya, who does not drink beer. The 12-ounce cans blend 30 % Bero’s Kingston Golden Pils lager with 70 % lemonade and fruit, offering four flavors: Daybreak (lemon-lime), Golden Hour (pink grapefruit), Sunset (elderflower-lemon), and Midnight (blackberry yuzu).
Background & Context
Bero was co-founded by Tom Holland and launched on October 15, 2024 after Holland stopped drinking in January 2022. He said the market lacked a premium non-alcoholic option and that the brand aims to help people feel included. Bero entered Target’s shelves in January 2025 and has since expanded to other national retailers. The brand’s flagship product is a non-alcoholic lager called Kingston Golden Pils, positioned as a premium alternative to traditional beer.
Flavor Lineup and Release Schedule
Presale began June 1, 2025; online sales started June 8. Target stores received the shandies on June 14, and other retailers followed on July 1. A 12-pack retails for $22 and is also stocked at Kroger, Publix and Erewhon.
Official Statements & Responses
In the June 1 press release Holland said the shandies were inspired by a summer-day rhythm and designed for Zendaya, who never drinks beer. He credited his mother’s suggestion for the concept and noted the 70-30 lemonade-to-lager ratio, which differs from the classic 50-50 shandy formula. Holland said Bero aims to fill a high-quality, inclusive gap in the non-alcoholic market. He also noted the drinks are intended for daytime consumption, expanding Bero’s use beyond typical evening beer occasions.
Conflicting Reports & Gaps
All sources agree on flavors, price and rollout dates. The only discrepancy concerns Bero’s initial retail debut: some reports cite Target’s launch in January 2025, while others reference the brand’s overall launch in October 2024.
What’s Next
Bero plans to roll the shandy line out to additional national chains after the July 1 rollout and has hinted at future seasonal flavors. The company also aims to leverage the summer positioning to boost brand awareness in the next fiscal year.
Verbatim Quotes
- “The shandy was kind of my mum’s idea,” — Tom Holland, Actor
- “Zendaya, bless her, has never been a drinker, so she’s never drank beer.” — Tom Holland, Actor
- “To be honest, I created the BERO Shandy for Z,” — Tom Holland, Actor
- “She’s never been a beer drinker, so I wanted to bring something new to the table that she could enjoy.” — Tom Holland, Actor
