Full Breakdown
Applied Nutrition Expands North American Footprint with $16 Million Nutrablend Asset Purchase
6/2/2026, 10:56:54 PM
Acquisition Overview
On 1 June 2026, London-listed Applied Nutrition acquired the majority of assets of U.S. sports-nutrition maker Nutrablend Group for $16 million cash. The deal transfers a freehold, fully fitted-out 107,000-square-foot production and logistics complex on a six-acre Buffalo, New York site, equipped with five powder-filling lines, three stick-pack machines, and inventory worth about $5 million. It also includes Nutrablend’s in-house brands Basic Supplements and GR8 Lifestyle and roughly 100 staff, including R&D and design personnel. Applied Nutrition, which listed on the London Stock Exchange in 2024 and reported near $100 million revenue in 2026, targets the United States as a major long-term growth market.
Financial and Operational Highlights
The Buffalo plant adds up to $300 million of annual production capacity in the United States. Applied Nutrition expects the acquisition to generate at least $30 million of revenue in FY 2027, with about 65 % from white-label manufacturing at a high single-digit EBITDA margin. The facility will host the AN Supps brand line and the AN Labz white-label arm. A licensing deal with Mondelez International will debut co-branded Sour Patch Kids and Swedish Fish sports-nutrition products in August 2026, initially in 2,200 Walmart and 1,300 GNC stores. The company’s upgraded outlook projects £148 million revenue for the year to 31 July 2026, above consensus.
Official Statements
CEO Thomas Ryder said the Buffalo site provides the infrastructure and flexibility to meet U.S. demand, lower freight and duty costs, and strengthen supply-chain resilience, while freeing UK capacity. Nutrablend CEO Jack Sehgal said joining a publicly listed partner enhances transparency and credibility for North-American customers.
Verbatim Quotes
- “This acquisition is an important step for Applied Nutrition in North America,” — Thomas Ryder, CEO, Applied Nutrition
- “Importantly, it allows us to launch new products at the same pace as we do in the UK, improving our responsiveness to consumer and market demand and reinforcing a clear competitive advantage for Applied.” — Thomas Ryder, CEO, Applied Nutrition
- “We are very pleased to be joining the Applied Nutrition Group, whose strong brand and global reach make it an ideal partner for the next phase of our growth.,” — Jack Sehgal, CEO, Nutrablend
- “London-listed Applied Nutrition said the acquisition “significantly enhances” the group’s footprint in North America.” — Applied Nutrition statement
Impact
The Buffalo facility centralises North-American production, cutting cross-border shipping and reducing freight and duty expenses. Expanded capacity and the white-label arm position Applied Nutrition to grow both proprietary and contract manufacturing, while the Mondelez licensing expands consumer reach.
Conflicting Reports & Gaps
All sources agree on purchase price, facility size and employee count; no contradictions were identified. Integration timeline and detailed cost breakdown remain undisclosed.
Upcoming Developments
Applied Nutrition will rebrand Basic Supplements and GR8 Lifestyle under AN Supps and run the contract-manufacturing division as AN Labz. Co-branded Sour Patch Kids and Swedish Fish products launch in August 2026 across Walmart and GNC, and the upgraded outlook targets £148 million revenue for the year to 31 July 2026.
