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Model Accuses Huffer of Unauthorised AI Image, Legal Warning Issued

6/4/2026

Summary

Story summary

Model Elijah Timmins-Scanlon said Huffer posted an image he said was AI-generated and blocked his Instagram.
Managing director Kate Berry denied the image was AI-generated and said the block was for a community-standards violation.
Barrister Earl Gray warned that using a likeness without consent could breach New Zealand’s Fair Trading Act, prompting agency owner Mandy Jacobsen to call for communication after the industry added AI disclosures following Guess and Gucci incidents.

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Story summary

Model Elijah Timmins-Scanlon said Huffer posted an image he said was AI-generated and blocked his Instagram.
Managing director Kate Berry denied the image was AI-generated and said the block was for a community-standards violation.
Barrister Earl Gray warned that using a likeness without consent could breach New Zealand’s Fair Trading Act, prompting agency owner Mandy Jacobsen to call for communication after the industry added AI disclosures following Guess and Gucci incidents.